Posted on March 31st, 2016 by jordana.makin.
Categories: Mobile Marketing, Mobile Marketing Infographics
Tags: , , , , ,

What’s your reason for not using SMS Marketing?

The world of marketing has been flipped upside down and given a full hearted shake-up with the introduction of mobile devices. They’re swish and sleek and well-armed with impressive stats and a cheeky grin. Mobile Marketing has bulldozed through business boardrooms and when done right, you’ll welcome it to sit at the head of the table.

However, there are many businesses that still haven’t welcomed mobile marketing with open arms and in fact shy away from something new.

According to Salesforce, more than 70% of marketers state that mobile marketing is key to their business, and rightly so.

We know that on average 60% of website traffic comes from mobile devices and with mobile payments and sign ups made easier through connectivity, there is no ignoring the power of mobile.

Does this mean you have to invest in the mobile app market?

No, it doesn’t – you can find out why SMS is always better for business here.

81% of consumers prefer SMS over mobile apps for communicating with their brands and 71% say it’s annoying having different conversations in different apps. (SAP)

So, let’s take a look at some of those excuses for not using SMS already.

  1. “We don’t know where to get mobile data from”
    Luckily we’ve already got this covered. There are lots of different ways to collect data.
  2. “SMS is outdated and boring”
    It’s certainly not outdated! It’s probably the most common feature on all mobile phones along with voice calling.
  3. “It must be a long-winded and complicated process”
    Not at all, you can be sending out your first SMS campaign in around 10 minutes from signing up.
  4. “Our marketing budget doesn’t have room for SMS marketing”
    With prices from just €0.04 per SMS, you’ll hardly break the bank…but the results could
  5. “We’re happy with our current methods and we don’t want to change that”
    SMS can work hand-in-hand with your current campaigns there’s no need to change what you’re already doing but it could be better with SMS.

Mobilegeddon was hot topic last year and this year there’s an even greater push on mobile with the introduction of accelerated pages, it’s clear that mobile should be at the forefront of your marketing plans. Don’t get left behind…

reasons why you don't use sms

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