Posted on March 10th, 2015 by nadya.ahmed.
Categories: Mobile Marketing, Mobile Marketing Infographics, Retail
Tags: , , , ,

Happy Mother’s Marketing Day

As the third largest event in the retail calendar behind Christmas and Valentine’s Day, Mother Day is worth more than €500 million in gifts (Media Reach) and a staggering €70.5 million for the greeting card market (Greeting Card Association). In the week leading up to the event – it’s not too late to send out your SMS campaigns to sons and daughters still struggling to find the perfect gift.

Making up more than 30% of the world’s population, there are more than 2 billion Mums in the world (Infographic Journal), with many holding claim to theirs being the best, there won’t be a better time this year for the retail market to capitalise on making someone’s Mother feel at their best.

If you’re a son or daughter that hasn’t got round to getting their Mother’s Day gifts sorted then you’ll be joining 70% of consumers who wait until the week leading up to the event to purchase (Premier Line) so there’s still time to broadcast a well-timed SMS campaign to target those last-minute shoppers.

31% of mobile users use their handy little mobile device to compare gift pricing with 18% going on to make a purchase on their mobile (Marketing England), so why not add a crafty little URL link to a specific page on your site for Mother’s Day ideas – it could spark a purchase!

Florists are among the most popular retailers on Mum’s special day with searches for ‘flowers’ among their highest 3 days in the lead up to Mothering Sunday (Boutique To You), could that be because 86% of Mum’s expecting to receive flowers on the day?

…and it’s not just retailers who can expect to benefit from a special Sunday SMS campaign, with 57% of Mum’s preferring to be taken out for the day, restauranteurs, take this opportunity to fill up those last few seats at your tables.

With more than 3 quarters of consumers spending more on Mother’s Day than Father’s Day (The Drum) – it seems that ‘Mum’s the Word’ for marketers this March!

Get your Mother’s Day marketing campaign planned with Text Marketer’s simple, smart and fast SMS platform. Sign up for a free account today to send within minutes.

Mum's the word this March


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