Posted on March 31st, 2015 by nadya.ahmed.
Categories: Mobile Marketing, Mobile Marketing Infographics, Retail
Tags: , , ,

Get Crackin’ this Easter with SMS Marketing

It seems Easter has come a long way since the days of simple chocolate eggs, as 15% of Irish shoppers will be looking to spend their cash on more than just chocolate bunnies and chicks, with impulse novelties high on the list of purchases this year. (Retail Ireland)

The cherished Spring season which falls a little shorter than 2014 has already seen many retailers stocking up well in advance of the holiday in order to maximise sales.

Could it be because Ireland has the third largest average consumption of chocolate per person? A staggering 10 million eggs are devoured in Ireland over the four day weekend.

With Easter being one of the largest retail events for food, falling only second to Christmas, Easter is a big money making business, worth a hefty €685 million to both the UK and Irish retailers (IDagency.com).

…Likely to be music to any marketer’s ears ahead of Spring…

64% of consumers think that businesses should converse with customers more often using SMS (SAP)

 Over 80% of Easter egg sales are done during the last two weeks before Easter (Retail Ireland) with online orders by mobile peaking eight times more on Good Friday than any other time before Easter. (Bloom Reach)

This of course leaves plenty of time to blast out a well-put-together and well-timed SMS Marketing campaign. So, if you’re a restaurateur, retailer or hotelier why not take advantage of our low prices – they’re ‘cheep’ and much cuter than any Easter chick!

Have an eggcellent Easter with Text Marketer's eggcellent infographic.
Embed this Infographic on your website:Text Marketer Bulk SMS Services


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