Posted on February 25th, 2015 by nadya.ahmed.
Categories: Mobile Marketing Infographics
Tags: , , , ,

Your new BFF – the smartphone

In life we go through many stages of ‘friends’ – whether in the school playground, at home with siblings or in marriage with a husband or wife however, if someone was to ask you who was your best friend now – what would your answer be?

Would it be a person or something related to technology?

In recent years the mobile phone has become just as important as a family member, and an essential item that many can’t leave home without:

  • 91% of adults keep their mobile phone within arm’s reach 24/7
  • 66% of people suffer from a fear of being without the powerful little hand held device – Nomophobia
  • 44% of us spend more than half an hour a day looking at our phones
  • 33% admit to answering their phone mid-conversation – also known as ‘phubbing’

With the world of social media, videos, games, the internet and music all at your customers fingertips, is it any wonder that the phone is being tipped as the new best friend for life?

“There are more mobile phones in the world than toothbrushes”

  • More than 6 billion people on earth own a mobile with the ability to read text messages meaning that your customers are more than likely to own a mobile phone.
  • 98% of text messages are opened in less than 5 seconds.

If a mobile is your customer’s ‘Best Friend Forever’ then make it yours too.

Sign up for your Free Text Marketer account today to see what mobile marketing can do for your business.

Is the mobile the new BFF

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