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Industry Commentary
Mobile marketing is evolving fast. This section of our blog pulls together our views and comments on this ever changing industry.
Ireland’s mobile marketing spend rockets
April 14th, 2016
It’s true that this is a trend seen in most countries as mobile takes central stage in terms of digital, but in Ireland spending on mobile advertising soared 78% last year.
According to the industry body IAB and accountancy firm PwC, the total spendRead More